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Research papers

Research that sparks

For research to be inspiring, it shouldn’t only be relevant, but also something that sparks motivation for people to act. In our search for more inspirational research, we decided to start from the opposite angle: what are the limitations for...

Catalogue: Congress 2014: What Inspires?
Authors: Annelies Verhaeghe, Natalie Malevsky, Thijs Van de Broek
Company: InSites Consulting
September 10, 2014
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Citation

Verhaeghe, Malevsky and Van de Broek (2014a, September 10). Research that sparks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-that-sparks-8352


Videos

Running research communities in Asian markets

Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Tom De Ruyck, Erica Van Lieven
Companies: InSites Consulting, Direction First
June 15, 2014
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Citation

De Ruyck and Van Lieven (2014a, June 15). Running research communities in Asian markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/running-research-communities-in-asian-markets


Videos

Research that sparks

For research to be inspiring, it shouldn’t only be relevant, but also something that sparks motivation for people to act. In our search for more inspirational research, we decided to start from the opposite angle: what are the limitations for...

Catalogue: Congress 2014: What Inspires?
Authors: Annelies Verhaeghe, Natalie Malevsky, Thijs Van de Broek
Company: InSites Consulting
June 15, 2014
×

Citation

Verhaeghe, Malevsky and Van de Broek (2014a, June 15). Research that sparks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-that-sparks


Videos

Getting close to youth

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing AND in market research approaches. Is...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Patrick Alders, Martijn Van Bijnen, Joeri Van den Bergh, Anneleen Boullart
Company: InSites Consulting
June 15, 2014
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Citation

Alders, Van Bijnen, Van den Bergh and Boullart (2014a, June 15). Getting close to youth. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-close-to-youth


Research papers

Running research communities in Asian markets

Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Tom De Ruyck, Erica Van Lieven
Companies: InSites Consulting, Direction First
May 13, 2014
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Citation

De Ruyck and Van Lieven (2014a, May 13). Running research communities in Asian markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/running-research-communities-in-asian-markets-8143


Research papers

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Tom De Ruyck, Erkan Balkan, Joeri Van den Bergh, Anouk Willems
Company: InSites Consulting
September 26, 2013
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Citation

De Ruyck, Balkan, Van den Bergh and Willems (2013a, September 26). Think big and connect to the Max. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max-8082


Research papers

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Filip De Boeck, Joeri Van den Bergh, Stefano Tabogo, Alice Merlo, Annelies Verhaeghe
Company: InSites Consulting
September 26, 2013
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Citation

De Boeck, Van den Bergh, Tabogo, Merlo and Verhaeghe (2013a, September 26). The art of research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-art-of-research-8079


Research papers

Inspirational customers dialogues

The annual catalogue is IKEA's main communication channel with existing and potential customers globally. This case study demonstrates how the 2013 edition of the catalogue was evaluated through MROCs in five different countries. The presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Frédéric Gennart, Pieter De Vuyst, Frank Naessens, Tom De Ruyck
Company: InSites Consulting
June 23, 2013
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Citation

Gennart, De Vuyst, Naessens and De Ruyck (2013a, June 23). Inspirational customers dialogues. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inspirational-customers-dialogues


Videos

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Alice Merlo, Filip De Boeck, Joeri Van den Bergh, Stefano Taboga
Company: InSites Consulting
June 15, 2013
×

Citation

Verhaeghe, Merlo, De Boeck, Van den Bergh and Taboga (2013a, June 15). The art of research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-art-of-research